There are more than 500 million Facebook members. The 35+ age demographic represents more than 30% of the entire userbase. The average motorcycle rider’s age is between 40 and 50.
More than 1.4 million event invites and more than 2.7 million messages are sent via Facebook every 20 minutes.
There are more than 7,000 motorcycle dealerships and repair shops in the United States.
They are now competing nationally rather than locally. Your local market is no longer out of reach for a competitor hundreds of miles away.
Close to 75% of baby boomers have a Facebook profile.
Approximately 96% of baby boomers participate in word-of-mouth or viral marketing by passing product or service on to their friends (Third Age & JWT Boom).
Adults 50+ spend an average of $7 billion online annually (SeniorNet). Internet is the most important source of information for baby boomers when making important purchasing decisions.
Close to 80% of motorcycle buyers initiate their search for a motorcycle online.
Customers expect businesses to have a Facebook presence and to be easily accessible when customer support is needed. Facebook is a perfect vehicle for this.
Motorcycle dealers use Facebook to broaden their target market and sell nationally rather than locally.